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World Red Cross Red Crescent Day, 8 May 2016
“Everywhere for everyone”
For World Red Cross Red Crescent Day this year, we aim to profile the strength of our global network and the contribution of our 17 million volunteers through the theme, “Everywhere for everyone”.  
Within this theme, National Societies are able to leverage the objectives that suit their domestic market (whether it is volunteer recruitment, fundraising, increased blood donation, etc.) while still aligning to a consistent, global target or approach, and enhancing the Red Cross Red Crescent brand.
This year’s theme will build around the following concept :
 Everywhere around the world, the International Red Cross and Red Crescent Movement is there for everyone. With neutrality and impartiality, we offer hope and support. We act as a force for positive change in communities when it is needed the most. The Red Cross Red Crescent is present everywhere, providing support to the most vulnerable in all contexts - from large scale disasters, challenging conflict situations, to remote and hard to reach areas where no other aid organizations have access to. 
The theme aims to highlight the universal presence and impact we have, and enables National Societies to leverage it for their own goals with their domestic audiences.
Key objectives
·         Raise awareness of the universal presence (“everywhere”) and the unity and impartiality nature of our work (“for everyone”), and how these attributes impact people’s lives.
·         Flexible calls to action that will accommodate regional/national objectives:
-          Fundraising appeal
-          Volunteer recruitment
-          Blood donation
-          Traffic to website and lead generation
-          Others (National Societies will be able to introduce their preferred call to action)
Communications pack
To illustrate the theme, the IFRC and ICRC will jointly produce a communications pack around the tagline, “Everywhere for everyone”. The materials in the pack will encompass our presence in each region of the world with a focus on the work of Red Cross Red Crescent volunteers and staff, at the local and global level, emphasizing the following areas of work:
·         Disasters
·         Health
·         Conflicts/ Crises
·         Building resilience (DRR/ preparedness, social inclusion, etc.) 
The materials will be adaptable and provided in the 4 official languages of the Movement. These will include:
·         Social media strategy and guidance, including assets (i.e. Facebook and Twitter cover templates, sample tweets, hashtag) 
·         Web banner
·         Poster template and infographics
·         15-second video clip/ photo essay
·         Sample stories
·         Press release template
The visuals will also draw upon some of the key statistics in order to illustrate an evidence-based impact that the volunteers and staff are making in every region of the world (i.e. Number of volunteers worldwide,  Red Cross Red Crescent’s operations and programmes around the world / offices around the world (incl. branches), Number of people touched, etc.). We will regularly inform you via Newswire when these materials are available on FedNet.
Share your stories
Share your stories, photos and short video clips with us, highlighting how your National Society has been there to support vulnerable people in your communities. We are also interested to receive your National Society’s key statistics on volunteers and programmes. These materials will be shared and promoted on our official platforms.
Some story examples:
·         Tuvalu Red Cross: First aid training and community mapping on Papaeliese Island, which is home to just 11 people in two families but is still covered by the Tuvalu Red Cross who makes sure they visit every island in the country, no matter how small. The Ene family report that broken bones, jellyfish and snake bites are their biggest worries – especially since the island can be completely cut off in bad weather. Red Cross staff conduct first aid training, deliver printed materials on first aid and safety information for cyclones and tsunamis, including how to construct storm shelters and to receive tsunami warning messages by mobile phone.
·         Cook Islands Junior Red Cross: Young teenagers apply at school each year to be part of the Junior Red Cross. Only 12 people are accepted yearly. Why? Because the pick-up truck they will be using to go from home to home can only take so many. Once a week, Junior Red Cross members will share the food they brought for their afternoon snack with the elderlies on the island. They also help distribute to the elderlies plastic cases to store official papers in case of cyclones.
·         Irish Red Cross (pictures and videos available): community-based health and first aid project in prisons
·         Colombian Red Cross: Choco Choco Shelter project in Colombia. Houses lifted by one metre high to avoid flooding
·         Red Cross volunteers distributing mosquito nets in Africa using any means of transportation from car, bicycle, motorbike to boats
·         Italian Red Cross/ IFRC: Policy intervention at the global level - Francesco Rocca addressing the UN on the migration crisis in Europe
·         French Red Cross: will send volunteers and staff to “roam the streets” in winter to find homeless people and offer them PSS and warm food.
·         Syrian Arab Red Crescent/ ICRC:  SARC volunteers and ICRC accessing Madaya where no-one has been able to enter in over 6 months
·         Lesotho Red Cross: Grassroots solutions to keep kids safe and in school
·         Indian Red Cross: Red Cross volunteers provide home-based care to MDR TB patients
·         Mongolia Red Cross: TERA system implemented in remote Mongolia to spread preparedness messages to pastoral herders
·         Kiribati Red Cross: Choking baby saved by grandmother after first-aid course
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